A new service based on cloud-computing and secured via voice recognition biometrics has been launched. The system enables retailers to set-up and run online businesses with secured financial transactions authenticated either via online or mobile phone, according to an Info Security article.
The service, which was developed by regulated financial institution Voice Commerce Group, is called On4 and uses Voice Commerce’s VoicePay system.
Nick Ogden, CEO of Voice Commerce, sees this new service as an opportunity to better secure payments happening over mobile phones, which he expects to be a big future medium for online retailers. In its current form, On4 allows retailers to call a user trying to make a purchase who has already signed up their voice biometrics into the VoicePay system to authenticate their identity via the purchaser’s voice.
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