DALLAS, March 8 /PRNewswire/ – In its recently launched RFID Future Lab, Wincor Nixdorf is demonstrating how radio frequency identification (RFID) technology can improve the management of goods within the retail supply chain, while also improving customer service by personalizing the shopping experience and streamlining the payment process.
Working with Texas Instruments RFid Systems, a worldwide leader in RFID technology, Wincor Nixdorf designed the Future Lab to showcase how RFID creates efficiencies in key areas within a retail clothing store, including when a shipment is received at the dock door, as items are labeled with prices in the back room, for in-store merchandising, in the fitting rooms, and at the checkout.
When merchandise is delivered to the store, the incoming inventory, tagged with TI’s 13.56 MHz Tag-it(TM) smart labels, is recorded as the boxes pass through a stationary RFID reader. Information on each item is compared in real time with the data maintained in the store’s inventory management system. Details on goods, such as size, color, and style number, are automatically updated in the system as the contents of each box are read. RFID allows multiple tags to be read simultaneously, without line-of-sight, significantly reducing the time it takes to manually record items as they come into the retail location.
In the store, RFID-enabled smart shelves allow sales staff to respond quickly and easily to questions from customers, such as where to find an item in a specific size or color. The shelves in the Future Lab are equipped with stationary RFID readers, which then provide updated location information for each item to the inventory management system as each RFID tag is read.
Because this information is available in real time, store staff can more efficiently manage overall inventory, making sure shelves are stocked appropriately.
Wincor Nixdorf also shows in its Future Lab how RFID enables targeted advertising, greater opportunities for in-store merchandising, and a more personalized shopping experience for each customer. A reader in the dressing room identifies all items a customer brings inside, and a large display shows multimedia product information, along with suggestions for alternative or complementary combinations of clothing and accessories.
Additionally, customers can experience what it is like to check out quickly without waiting in long lines. The check out process is streamlined because store staff can tally the items without physically locating a bar code and passing it over a reader, and they do not have to remove separate EAS (Electronic Article Surveillance) tags, as the security function is built into
the RFID tags. Customers can also speed the process by paying “on the fly,” using an RFID-enabled payment token to communicate credit information to the point-of-sale system, completing the transaction wirelessly and securely.
“We wanted to equip the Future Lab with industry-standard RFID technology that can be used internationally, and that was one of the main reasons we chose Texas Instruments’ 13.56 MHz ISO 15693 compliant smart label technology,” said Axel Bretthauer, RFID project manager, Wincor Nixdorf.
“Given its experience in the retail industry with very well-known brands, we were confident that TI’s technology was the best fit for this project.”
For more information on Texas Instruments RFid Systems and how its technology can help streamline retail inventory and supply chain management, please visit the company’s Web site at http://www.ti-rfid.com or call 1-888-937-6536 (North America) or 1-972-575-4364 (International).
About Texas Instruments RFid Systems
Texas Instruments Radio Frequency Identification (TI-RFid(TM)) Systems is an industry leader in radio frequency identification (RFID) technology and the world’s largest integrated manufacturer of RFID tags, smart labels and reader systems. TI-RFid Systems is an active member of many standards bodies, including EPCglobal, ISO, and IEC, working to drive the adoption of global standards for RFID. With more than 300 million tags manufactured, TI-RFid technology is used in a broad range of applications worldwide including access control, automotive, document tracking, livestock, product authentication, retail, sports timing, supply chain, ticketing and wireless payment. For more information, contact TI-RFid at 1-888-937-6536 (North America) or +1 972-575-4364 (International), or visit the company’s Web site at http://www.ti-rfid.com .
Texas Instruments Incorporated (NYSE: TXN) provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company’s businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .
About Wincor Nixdorf
Worldwide, Wincor Nixdorf, Inc. is one of the fastest growing providers of IT products and solutions for the retail and banking industries. Wincor Nixdorf’s offerings include hardware, application software, professional services, and a complete range of multi-vendor service programs including on-site support, depot service, advanced exchange, and performance-guaranteed supplies procurement. Wincor Nixdorf is the world’s third largest provider of POS systems and automated teller machines. Employing nearly 5,000 people,
Wincor Nixdorf operates in 70 countries with manufacturing plants in Germany and Singapore. North American headquarters are in Austin, Texas and Boston, Massachusetts. For more information, visit http://www.wincor-nixdorf.com .