QNB spurs NFC payments adoption through cash incentives
18 June, 2012
category: NFC, Smart Cards
Qatar National Bank (QNB) is encouraging its customers to use its new Tap and Pay NFC payment solution by offering redeemable cash bonuses.
Customers who apply for a Tap and Pay product, which can be either a SIM card for an NFC-enabled mobile phone or a sticker, will receive two cash bonuses: one upon activating Tap and Pay and the other after its first subsequent usage.
On their first Tap and Pay transaction, customers will receive a cash bonus equal to the amount they payed. This bonus will only be granted once and must be during the campaign period, which will run until July 10, 2012. QNB has set the maximum bonus limit at 100 QAR ($27.50).
According to QNB, the cash bonus will be transferred to all eligible client credit card accounts at the end of the promotion period. The cash bonus will be paid only to those customers with active NFC products.
Launched in March 2012, Tap and Pay is Qatar’s first mobile NFC payments program, allowing QNB customers to make credit card payments with a tap of an NFC-enabled phone.