03 Dec, 2012Baylor University studies fan engagement at NASCAR event
Baylor University’s Hankamer School of Business recently received funding from The Wharton School’s Wharton Customer Analytics Initiative to use RFID in part to study fan engagement with sponsors at NASCAR sporting events. The study collected data over the course of three days at the last NASCAR race of the season at the Homestead-Miami Speedway. RFID […]
