Avery Dennison’s undertaking two key initiatives that will make it big and strong, or, as the press release puts it, “help [converters] deliver a broad portfolio of products and services” to their customers as efficiently as possible.
As such, Avery Dennison plans to introduce s new technology transfer program that will give converters access to a broad range of Avery Dennison products and know-how, beginning with licenses for high-speed strap attach™ technology.
Additionally, the company is in the midst of its acquisition of RF IDentics, a Grand Rapids, Mich.-based startup with innovative processes for producing high quality products and quickly moving them from design into production.
Avery Dennison Launches New Technology Transfer Program and Acquires Michigan RFID Company
Chicago (PRWEB) September 11, 2006 – Avery Dennison Corporation announced today that it is undertaking two significant new initiatives that will enable it to provide more radio frequency identification (RFID) capabilities and better support to the converter market. The two initiatives are part of Avery Dennison’s strategy of working closely with converters to help them deliver a broad portfolio of products and services to their customers as efficiently and cost-effectively as possible.
The company’s actions include:
A new technology transfer program that will give converters access to a broad range of Avery Dennison products and know-how, beginning with licenses for high-speed strap attach™ technology.
The acquisition of RF IDentics, a Grand Rapids, MI start-up that has developed innovative processes for producing high quality products and quickly moving them from design into production.
In April 2005, Avery Dennison RFID began production with the industry’s first ? and still only ? high-speed inlay production process that uses small sub-assemblies called straps to create labels or inlays at rates that can exceed 10 times that of other processes. The high-speed strap attach process is protected by patents, which Avery Dennison will now be making available to its converting and equipment partners. In addition to patent licenses, converters will also be able to acquire a variety of materials, components and supporting technology from Avery Dennison.
The scope of the program will expand over time, with new technologies and support capabilities made available to converters as they become proven.
“These two announcements reflect Avery Dennison’s commitment to being the right partner and providing the right tools for the converting industry,” said Dean Scarborough, president and chief executive officer of Avery Dennison. “The technology transfer program will enable converters to broaden and differentiate their product offerings, considerably enhancing their value to their customers.
“RF IDentics brings another valuable set of technologies, manufacturing assets and talent to the Avery Dennison team,” added Scarborough. “It is a great complement to the technology transfer program for our converter partners and is consistent with our goal of empowering converters to add more value with greater flexibility and responsiveness for their customers. RF IDentics has developed significant technology that will be included in the package of tools that we offer converters.”
RF IDentics was formed in 2004 and will continue to operate out of Grand Rapids, Michigan. “It is great to partner with a company that shares the same vision and commitment that we have for the RFID business,” said Gary Burns, president and one of the founders of RF IDentics. “Avery Dennison will bring many resources that are not currently available to us like global reach and support, as well as economies of scale, strong relationships with converters and other RFID stakeholders and additional marketing skills.”
Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 company with 2005 sales of $5.5 billion. Avery Dennison employs more than 22,000 individuals in 48 countries worldwide who apply the Company’s technologies to develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include Avery-brand office products and graphics imaging media, Fasson-brand self-adhesive materials, peel-and-stick postage stamps, reflective highway safety products, labels for a wide variety of automotive, industrial and durable goods applications, brand identification and supply chain management products for the retail and apparel industries, and specialty tapes and polymers.
Avery Dennison RFID is a business unit of Avery Dennison Corporation that manufactures and markets RFID inlays through an international network of converters. RF IDentics develops innovative technologies for producing high-performance, low-cost tags with very high yields.