Working together, Avery Dennison RIS and Vue will combine core competencies to offer a seamlessly integrated item-level RFID package for moderate- and high-end retailers.
That’s the gist of the announcement by Avery Dennison and Vue, which announced their marketing alliance. Both parites will team up to market Avery’s braod line of item-level RFID tags and labels for apparel, footwear, consumer goods retilers, and software products.
Even outside of Wal-Mart supply chain operations, retailers are starting to shop around for RFID.
“This enables retailers to achieve RFID visibility down to the item-level,” said Sharon Dalton, worldwide manager of alliances at Avery Dennison Retail Information Services, at the time of the announcement.
RFID And Retail Solutions: Avery Dennison Retail Information Services And Vue Technology To Deliver Item-Level RFID Options To Retailers
Marketing Alliance Offers Cost-Effective Solutions for RFID Tracking of Apparel, Footwear & Consumer Goods
Avery Dennison Retail Information Services (RIS) and Vue Technology today announced a marketing alliance that will deliver cost-efficient item-level RFID solutions to apparel, footwear and consumer goods retailers. Under the agreement, Avery Dennison RIS will jointly market its broad line of item-level RFID tags and labels, label printers and printing software with Vue Technology’s industry-leading RFID infrastructure, networking and software products.
The alliance will equip retailers with multi-component item-level RFID solutions that are designed specifically to provide both front and back room store execution benefits, including reduced out of stocks, increased efficiencies, and decreased labor costs and product shrink.
“Vue’s TrueVUE™ RFID Platform provides the world’s first unified RFID infrastructure that allows retailers to manage dock doors, portals, mobile devices, smart surfaces and smart shelves,” said Sharon Dalton, worldwide manager of alliances at Avery Dennison Retail Information Services. “This enables retailers to achieve RFID visibility down to the item-level. When combined with our tags, labels, printers and software, we are now uniquely positioned to provide extraordinarily effective solutions to retailers.”
The combined product offering makes RFID solutions affordable for companies that may have previously found them cost-prohibitive. For example, Vue Technology’s patented RF networking technology dramatically reduces conventional infrastructure costs by allowing standard RFID readers to network across thousands of antennas.
“Working together, Avery Dennison RIS and Vue will combine our core competencies to offer a seamlessly integrated item-level RFID solution,” said Tim von Kaenel, senior vice president of product management and business development for Vue Technology. “The solution provides unprecedented inventory visibility at a price point that will be attractive to today’s retailers. By reducing infrastructure costs and delivering a unified solution, retailers can quickly realize the benefits associated with item-level RFID in a manner that maximizes their ROI.”
Through the alliance, Avery Dennison RIS and Vue will provide retail customers with complete item-level solutions that are tailored to the unique needs of a particular retailer, with the flexibility to deliver item-level benefits and ROI within pilot projects or full-scale deployments.
About Avery Dennison Retail Information Services
Avery Dennison Retail Information Services brings to industry a powerful, global offering of information management, brand identification and solution-enabling products. Brand identification products include fashion-inspired woven and printed fabric labels, heat transfers and embellishments for tag-free labeling, graphic tags, integrated bar code tags, leather and leather-like patches, sock bands, size stickers … and more. Among the company’s Information management products are RFID and bar code price tickets, and carton and pallet labels; web-enabled order entry systems; and the InfoChain Express™ supply chain management solution, which tracks purchase orders and assists users in meeting the US Customs’ 24-hour Manifest Mandate. Solution enabling products include RFID printers and print/apply systems, bar-code printers, heat-transfer bonders, molded plastic fastening and application devices, anti-counterfeiting and diversion tools. The organization operates product ID ticketing centers and service bureaus in 35 countries and maintains mature, highly reliable global distribution processes throughout Asia, North and South America, Europe and Africa. Major markets include retail, apparel, softlines and hardgoods. Visit www.ris.averydennison.com.
About Vue Technology
Vue Technology is the leading provider of item-level RFID solutions, offering breakthrough RFID infrastructure components and a powerful software suite that delivers the most scalable, reliable, and ROI-driven RFID solutions on the market.