Avery Dennison RFID has unveiled its new N-Zone line of NFC inlays for use in smart posters, mobile devices and product labels.
According to Maggie Bidlingmaier, global director of sales and marketing at Avery Dennison, the inlays will help transform ordinary product labels and store environments into powerful media for branding and new customer experiences.
“NFC is reaching the tipping point,” comments Blidlingmaier. “NFC-enabled smart phones are rapidly proliferating, and consumers will quickly demand applications that the technology makes possible. Our N-Zone NFC tags were designed specifically to power these rapidly emerging solutions.”
The first N-Zone tags will be equipped with NXP’s ICODE semiconductors, with future tags incorporating NXP’s Mifare, Ultralight and DESFire technologies, says Avery Dennison.