Barclaycard has bought naming rights for London’s Wembley Arena for the next five years in a deal that will allow the company to install contactless payment points throughout the popular music venue, according to Marketing Week.
The venue will now be called, “Wembley Arena, a Barclaycard Unwind Venue,” a name which refers to the company’s music rewards program, accessible at Barclaycardunwind.com.
Barlcaycard’s customers will also receive “preferential access” to concert tickets.
Owner Quintain Estates and Development hopes the venue’s new sponsor will help them capitalize on Wembley Arena’s £36m renovation completed in 2007.
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