Barclaycard retailer rewards program moves forward
29 June, 2009
category: Contactless, Financial
Barclaycard, a UK payments provider, has signed an agreement with French loyalty solutions supplier Welcome Real-time to develop the software that will enable the bank’s customers to benefit from a retailer rewards program.
“This scheme will enable up to ten million of our card holders to be rewarded when using their Barclaycard to purchase goods and services with retailers participating in the scheme,” said Dan Salmons, Barclaycard’s director of Payment Innovations.
Currently, Barclaycard has relationships with nearly 90,000 retailers, many of which are expected to participate in the program.