ARS Interactive and CellPoint Mobile are partnering to introduce a mobile retail shopping solution, to be unveiled at the National Retail Federation 2011 Big Show on Jan. 10-11 in New York.
The solution, called ARS Mobile, will combine product information, coupons, customer loyalty and mobile payment into one complete shopping package, says ARS. The mobile payment component is is offered through a secure, PCI DSS compliant Web-based program interface that can use both 1-click remote payment and proximity mobile payment, making ARS Mobile one of the first retail solutions in the U.S. to offer NFC mobile payment.
According to ARS, retailers and handset manufacturers have already begun to adjust to the emergence of mobile shopping. The mobile retail market is predicted to see an annual growth of 24% over the next four years, reaching $12 billion in 2014.