Art Channel Galleries, a direct-marketing firm specializing in the collectible art and sports memorabilia markets, has announced plans to deploy RFID technology for authenticating its products. The company has completed the purchase of an RFID software and hardware package, and plans to begin integrating new RFID tracking and authentication software into its enterprise software system.
The Art Channel Galleries’ RFID solution involves placing RFID tags on the company’s limited-edition art reproductions or sports and celebrity memorabilia. The tags are encoded with information about the origin and authenticity of the product, and provide a link to the company’s software system. The software will track and maintain all the data and source information about the product and its creator or intellectual property owner.
The company believes the addition of RFID-based authentication will help increase its share of the $120 billion worldwide collectibles market. The authenticating capabilities of the RFID application will be used as part of the Art Channel Galleries direct sales pitch.
“This is not just another software upgrade; this is a beginning of a new world standard for authentication and product tracking,” says Angie Tassan, Chief Marketing Officer of Artfest International Inc., the Art Channel Galleries’ parent company. “This technology will allow… protection for the consumer as well as the artists, athletes and all intellectual properties.”