The familiar monikers “Digital Identification Solutions,” “DISO” and “EDI Secure” are being replaced as the company embraces its new brand with the Matica Group, under the tagline, “The art of card issuance.”
The new brand will be rolled out in force at the Cartes 2013 Conference in Paris.
“Changing our name to Matica Technologies formalizes a shift in corporate strategy that has been underway since we acquired Digital Identification Solutions,” says Sandro Camilleri, CEO at Matica. “As part of our strong focus on innovation and technology, we now offer to our customers a complete technology platform. We believe it is the right time to rebrand DISO and bring together all technologies under one roof for the benefit of our customers.”
While the new brand is a big change for the company, there are also changes coming to the business, says Shane Cunningham, director of global marketing for Matica Technologies. The company is setting up dealer networks for its higher-end systems; sales of these products had previously been handled directly to the client. In Europe, Matica has dealer networks set up for its lower-end products, but the company is also partnering with large systems integrators and prime contractors.
Matica is also manufacturing its own card printers, Cunningham says. Previously, a Japanese manufacturer had produced the majority of the company’s printers, but now Matica maintains facilities in Germany and Italy for its printer production. “It’ll give us power to make changes quicker,” he adds. “We can be more responsive to the changing market.”
This change is going to enable Matica to offer a better price point on the high-end printers, be more responsive to requests from clients and produce products for specific geographic markets.