Dubai First, banking subsidiary of Dubai Group, and UAE-based telecom provider du are participating in the first NFC mobile payment pilot in the Middle East.
During the trial phase, Dubai First Platinum MasterCard customers will be able to download their credit card information to specially equipped mobile handsets over du’s mobile network. Customers can then make purchases using their du mobile devices at MasterCard PayPass enabled locations in the United Arab Emirates.
The first pilot group is in the process of receiving special handsets from du in the next 2 weeks. The pilot is scheduled to continue till the second quarter of 2010.