Gemalto has subscribed to a capital increase in Serverside Group, a company with offices in the U.S. and UK that makes it easy for banks to personalize cards. The agreement provides Gemalto with an option to potentially acquire Serverside at a later date. Terms of the transaction were not disclosed.
Serverside’s software-as-a-service platform, AllAboutMe, enables custom images and designs to be uploaded via a website and then processed by participating banks. Serverside technology also enables small associations, groups or companies to compose their own co-branded cards.
“This new acquisition expands our software and services offering in the banking and loyalty arena,” said Gemalto CEO Olivier Piou. “In addition, we will be able to leverage the Serverside platform in our identity and access management service business, towards custom services to enterprises in particular.”
“We have built a strong international presence and a scalable business model. Gemalto’s investment provides us with growth capital to aggressively develop both our technology and market share,” said Adam Elgar, Serverside’s CEO.