Jeipang, China’s location-based social network a la Foursquare, has begun testing a new system that lets users “check-in” to a location using NFC, reports VentureBeat.
Jeipang kicked off the pilot at the Strawberry Music Festival in Beijing last week by distributing about 1,000 NFC tags to concert attendees. The tags let users automatically check into the concert venue, as well as several bars and clubs associated with the event. Concertgoers who used the new tags were greeted with a special SMS upon checking in: “Cool! – Congrats on being an early adopter! – You are Checking in with Jeipang using NFC at Wei Bo Zhi Yan. We hope you have a great time using Jeipang.”
Jeipang’s CEO David Liu says the pilot was meant to “test the waters” with NFC, and he does not expect the project to go mainstream for at least another year.
“We won’t be doing NFC on our own,” Liu told VB. “It’s important to focus on maintaining and growing partnerships in order to be prepared to jump on the NFC curve when it arrives.”
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