European retailer Metro Group has created a pilot program with Avery Dennison RFID to explore the possibilities of “meat-tagging” to track perishable meat in its Future Store showcase facility in Toenisvorst, Germany.
The retailer will use the AD-222 inlay from Avery Dennison RFID to tag foam meat packing trays used in the Future Store. The goal is to improve management of the flow of perishable products, improve restocking times and cut costs.
“RFID has a key role to play in quality management for fresh food. This automatic product identification technology will contribute to product quality and efficiency in our stores,” said Dr. Gerd Wolfram, managing director of MGI METRO Group Information Technology.
To meet the food safety challenges inherent in this sort of application, Avery Dennison RFID worked with Fasson Roll Materials Europe, another division of Avery Dennison, to find a food contact compliant adhesive. The RFID tags meet METRO Group’s food labeling safety requirements, and are readable when the trays are stacked in freezers, another obvious concern for this type of use.