Proxama, Blue Bite and Tapit are joining forces to form the NFC World Alliance, an organization designed to promote the development of NFC as a mainstream marketing tool.
The partners, based in the UK, U.S. and Australia respectively, say they will aim to create a network of NFC specialists to help brands across the world connect with their target audiences via the mobile NFC channel.
Earlier this year, Proxama deployed the UK’s first NFC poster campaign for the new X-Men movie alongside out-of-home media specialists Posterscope and JCDecaux. Proxama followed the campaign with another in the US for the launch of the latest season of VH-1’s Basketball Wives.
Blue Bite has provided its mTAG service, which uses NFC tags to share information and offers, in several ad campaigns for Hotels.com, TNT and The New York Times. Tapit has already completed a number of NFC-based campaigns with the global OOH leader JCDecaux where users have been able to download ring tones, stream radio and win a shopping spree prize from.