Mocapay, a mobile platform for merchants that offers an integrated marketing and sales solution, and eNational Payments, a provider of mobile and contactless electronic commerce and payment processing services, have implemented a mobile wallet driven by Mocapay technology along with eNational’s location-based platform at select Maggiano’s Little Italy restaurant locations.
The test launch with Maggiano’s is being conducted in select locations across the country. As part of the launch, eNational Payments will implement a geo-fencing platform within a two-mile radius around each location.
Geo-fencing, or location-based marketing, is a virtual perimeter that adds the dimension of a users’ location, which can help ensure messages are relevant to both the consumers’ preferences and their location.
Additionally, Maggiano’s customers will be offered Mocapay’s mobile suite to provide loyalty and gift coupons. Through the eNational Payments Gold Rewards Mobile Wallet, customers will be able to pay and reload their mobile accounts, check transaction histories, receive customized, pertinent loyalty and reward offers and find the nearest Maggiano’s store locations.