Coupies, a German mobile marketing firm specializing in NFC coupons, has announced that it will expand its operations after landing a seven-figure funding round from CologneInvest, according to GigaOM.
Already boasting a reach of three million users, Coupies’ service delivers targeted, location-based offers to subscribers’ smart phones, which can be redeemed at participating retailers with the tap of an NFC phone or by presenting a QR code. Coupies provides these retailers with an NFC/QR-enabled sticker that they affix to their point of sale to read customers’ coupons.
The service is available in Germany, Spain, Austria, Switzerland, Hong Kong, Singapore and Indonesia, the latter three under the name mobileFOXX.
According to spokesman Thomas Engel, the new funding will enable Coupies to bring their solution to Australia, with other countries to follow.
“We want to increase our reach, which means more partners and more own-app downloads,” Engel told GigaOM. “We want to further internationalize our service – at least two more new countries this year.”
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