Revenues from smart posters and mobile coupons are likely to drive NFC growth over the next few years, according to a new report from UK-based Juniper Research. The study, “NFC Mobile Payments & Marketing Opportunities: Forecasts & Analysis 2009 – 2014,” predicts NFC mobile payments will exceed $30 billion within three years.
Vendors are developing and launching a variety of interim solutions such as stickers and SD cards to get NFC to market faster on existing phones rather than new NFC enabled phones, the white paper notes.
“Many people focus on the use of NFC for payments but in fact it is poised to revolutionize the way many people shop too,” said the report’s author, Howard Wilcox. “The ability to tap smart posters and receive coupons and product information also presents new channels to market for merchants. While vendors see widespread availability of NFC phones in the future, the jury is out as to whether interim solutions will attract users or actually have a detrimental effect.”
Other findings included in the research report include:
The first NFC devices will be shipped commercially later in 2009 and the market will ramp up from 2011.
NFC/Felica payments are already established in Japan but by 2014 North America and Western Europe will be experiencing high growth.
By 2012, NFC global gross transaction value will exceed $30 billion.