Parcxmart Technologies, an electronic payments company, and the City of Fort Lauderdale, Florida have signed a five-year contract to issue the Fort Lauderdale City Card starting late this summer. The Parcxmart Card is designed to streamline operating expenses while increasing revenues for municipal parking operations, its local participating merchants and the commuting public by offering a convenient one card solution for all types of parking meters.
The purpose of the card is to make parking, shopping and eating convenient in the city. The smart card can be used at on and off-street parking as well as at select merchants. There are also hopes that it may grow into a regional program throughout southern Florida, stated Diana Alarcon, assistant parking services manager for the City of Fort Lauderdale.
The Parcxmart Card also carries a loyalty program known as Instant Cool Rewards, merchant validation software for those merchants who opt into the program and the ability to load up to $300 of value onto the chip in each participating merchant using cash, credit, or debit. Cards will be available for purchase online once the program is fully launched this summer.