PSAV Presentation Services partnered together with Lygase RFID Solutions to implement the patent-pending SmartShows business intelligence solution, featuring RFID real-time and historical reporting for exhibitors at this year’s 2011 Petfood Forum.
At the Petfood Forum, Lygase’s SmartShows meeting and attendance tracking solution utilized RFID readers at the entry and exit doors to the exhibit show floor to automatically capture data on attendees going in and out of the session rooms.
Lygase provided ultra-high frequency RFID tags for over 800 attendees, 200 exhibitors, monitored 3 large general session areas and 23 break-out session rooms, and delivered leads and prospects for over 100 exhibitor booths.
The Petfood Forum received online reports which validated attendance of persons attending sessions, showed the busiest areas of the show floor by the hour and other performance measures. Exhibitors also received online reports that contained data elements such as name, demographics, and dwell time. The reports could be easily exported and imported into each company’s customer relationship management (CRM) system.
The Petfood Forum attracts exhibitors from all over country and offers attendees the latest information and knowledge from leading pet food industry experts in the fields of packaging, marketing, safety, nutrition, manufacturing and retailing.