A new study from ABI Research shows that mobile marketing and smart posters are the fastest growing markets for service providers and NFC tag manufacturers
According to the report, these market segments account for more than half of today’s NFC tag shipments and are expected to account for 70% of shipments in 2016. Companies such as Avery Dennison, Identive and UPM Raflatac have all released products for NFC-enabled non-payment services, driving a market that is expected to reach $298 million over the next five years.
“There are a number of high profile technology companies already rolling out smart posters and information pick-up using NFC,” said John Devlin, ABI’s group director, security and ID. “Companies such as Google, Nokia, and RIM, as well as innovative MNOs, are all exploring new business models and looking for the revenue opportunities outside of payments.”
According to ABI, NFC tags are suited perfectly for these markets, as they are easy to deploy, require no additional infrastructure, and can be quickly reprogrammed to suit changing consumer trends. Tags also let service providers tailor their offers to the needs of their local markets, and the inherent “opt-in” nature of NFC gives the consumer more control than in similar Bluetooth services.
“The ability of NFC to extend companies’ brands and mobile apps, making them more interactive within their physical surroundings, will allow them to improve customer loyalty and service experience,” said Devlin, adding that we may soon see NFC tag applications enter the gaming and social networking markets.