ReportLinker has launched a new report, “Payment Cards in China,” providing statistics on China’s market size, competitor market shares and forecasts.
The report also features an overview of regulation, competitor activities, issuer strategy and product innovation, including developments in contactless, mobile payments, online and prepaid cards.
The report specifically addresses which card segments are showing the fastest growth in Chinese market, who the key players are in China and their market share, how consumers react to different card offers and what features may attract them, and if financial institutions in China include a contactles strategy in their short to medium term strategy.
On the last point, ReportLinker warns that neglecting to adopt contactless technology as part of their strategies for the next few years may cost Chinese credit card issuers dearly. Citing Datamonitor, the company says the addressable market opportunity for contactless card payment is $29.2 billion, a significant portion of the Chinese card-based payment market.
Click here to access the report.