Survey: UK iPhone users ready for mobile payments
A new study from British research firm YouGov shows that Apple iPhone users are most receptive to mobile payments and banking among UK’s mobile phone owners, reports GigaOM.
The overall results of the study were underwhelming, with 21% of those surveyed saying they would pay bills through a mobile device, 25% would transfer funds, 36% would check their bank account balances, 17% would pay other people for goods and services, and a mere 13% would make contactless payments.
However, iPhone users displayed much greater interest in all categories. 46% said they would use their phones to pay bills, 62% would transfer funds, 69% would check their account balances, 45% would make payments to other people, and 31% would make contactless payments.
Android and BlackBerry users also showed higher interest in these features over non-smart phone carriers, but Apple had everyone beat by a significant margin.
YouGov’s survey also found that 18-24-year-olds were more interested in mobile payments than older age groups.
There are no plans as of yet to include NFC in iPhone 5, but as GigaOM points out, companies can still leverage iPhone users’ enthusiasm with NFC-enable SIM cards, NFC phone cases and other devices.
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