New York, New Jersey, and Connecticut residents are being asked to “blink lunch,” “blink a drink” or “blink a movie” in Chase Bank U.S.A.’s marketing campaign, part of its roll-out of its blink contactless credit card to some two million card members. The “blink” ad campaign is designed to illustrate how the card works. About 1,800 merchants in 481 cities will be accepting the new card.
Chase Cards with “blink” Transform Payment Experience for Two Million New York, New Jersey, Connecticut Residents, Merchants
NEW YORK—Chase Bank U.S.A., a division of JPMorgan Chase & Co., announced its rollout of its new Chase “contactless” credit cards with “blink” in the greater New York City tri-state area, including New Jersey and Connecticut.
Beginning this fall, Chase will start delivering the new cards with blink to more than two million card members, including its portfolios for the Continental, Sony, United Airlines, Universal’s King Kong and Universal cards. blink will increase the speed and convenience of credit card use at an initial base of approximately 1,800 merchant locations in 481 cities and 11 counties across New York, New Jersey and Connecticut.
In addition, Chase will also begin delivering cards with blink to approximately 900,000 Philadelphia-area card members and add approximately 1,200 storefronts in New Jersey, Delaware and Pennsylvania to the roster of blink-enabled merchant locations.
The initial merchants in the New York City tri-state area will include participating 7-Eleven stores, AMC Theaters, CVS/pharmacy, Duane Reade, Regal Entertainment Group, Sony Style stores and their participating locations. To support the effort, Chase will also launch an integrated marketing campaign.
To introduce Chase credit cards with blink, Chase will launch a fully integrated marketing and advertising campaign targeting New York card members to help educate and excite local consumers.
The campaign, designed in conjunction with New York-based ad agency mcgarrybowen, will encourage card members to “blink lunch,” “blink a drink” or “blink a movie” by bringing to life how the card works at many leading merchants. The campaign will leverage print, radio and outdoor advertising to reach consumers, and will be complemented by several card member communications about the new card functionality. Downloadable files of the ads and all media materials are available at www.chaseblink.com/nyc-tristate.
About Chase Cards with blink
In May 2005, Chase became the first bank to launch a large-scale market-by-market roll out of contactless credit cards after working closely with merchants across the country to ensure the broadest possible acceptance. There are currently more than five million Chase credit cards with blink being utilized in Colorado, Connecticut, Delaware, Georgia, New Jersey, New York, and Pennsylvania at locations where speed and convenience are important to consumers, such as movie theaters, quick service restaurants, convenience stores and drug stores. The number of merchants accepting the Chase cards with blink is expected to grow steadily throughout this year and into next year.
About JPMorgan Chase & Co.
JPMorgan Chase & Co. is a leading global financial services firm with assets of $1.2 trillion and operations in more than 50 countries. The company has more than 100 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.