Nottingham Gateway Hotel has become the first hotel in the UK to introduce a loyalty scheme using sQuid’s contactless smart card solution.
The hotels new ‘We Love to Reward You’ loyalty program offers guests contactless smart cards that can be used to make purchases in the hotel and rack up rewards points redeemable in the hotel’s bar and restaurant.
According to General Manager Mandy Goldsmith, the card has two purses – one for making payments and one for storing loyalty rewards. Customers will be rewarded with one pound for every five pounds spent, which is paid back in to the loyalty purse on their card.
The Nottingham Gateway Hotel cards are sold for five pounds and come with 10 pounds of reward pre-loaded for signing up.
Goldsmith added: “Our loyalty scheme will not only appeal to new customers but will also reward frequent customers. Customers are provided with an online account where they can view their transactions; keep track of their loyalty funds and then top up their card online.”