Adding extra layers of security to the username and password world adds friction, something enterprises – especially retail sites – want to avoid.
Veridu wants to make the consumer authentication process as painless as possible for the consumer and retailer by using a system that looks at the overall quality and depth of the consumer’s online footprint — Facebook, LinkedIn, Twitter, etc. — and generates a score on the credibility of the consumer’s identity.
To use this system the merchant embeds one of Veridu’s verification widgets on the site and presents it to the user at an appropriate time — usually at the end of the checkout process. The consumer then connects with the different social media accounts, cell phone for text message verification and an authentication step the company calls “spot a friend.” This feature has different Facebook, LinkedIn and Google friends show up on the screen and has the consumer identify them.
The consumer decides how many of these profiles to identify in order to lift the Veridu score — going from 0-100 — to the merchants desired level. The consumer only needs to do this once to generate a score and a unique Veridu-ID that is sent to the merchant when a transaction is performed.
Merchants can decide how high or low they want the score to be as well as define which transaction would be subject to the Veridu score. That could include transactions from other countries or transactions over a certain amount of money.