31 Oct, 2011NFC-enable ads hit Sidney University
Unilever has partnered with Eye Corp and Tapit to launch an NFC-enabled poster campaign for Lipton Ice Tea at Sydney University. The pilot will use Eye’s Eyelite billboards equipped with NFC tags from Tapit. SU students with NFC-enabled phones can tap the tag with their handsets to instantly ‘Like’ Lipton Ice Tea on Facebook. In […]
