17 Feb, 2004Checkpoint Buys Into Automated Advertising
The CPG-packaging RFID integrator, Checkpoint Systems Inc., has made an initial minority investment in Goliath Solutions, a start-up developer of RFID technology for point-of-purchase advertising and display compliance, targeting grocery stores, drugstore chains, mass merchandisers, and convenience stores. Strategically positioned advertising and marketing displays within a retail store’s dynamic selling space can dramatically increase consumer […]
