21 Dec, 2010Belgian publisher pilots contactless payment & loyalty scheme for magazine readers
Alcatel-Lucent has launched a contactless payment and loyalty points program with Sanoma Magazines to help the Belgium-based publisher gain insight into the buying habits of its non-subscription customers, according to destinationcrm.com. In the pilot, customers use prepaid NFC stickers affixed to their mobile phones to buy Sanoma’s ‘HUMO’ and ‘Flair’ magazines by holding the mobile […]





