10 Aug, 2012DCM to deploy NFC posters in UK cinemas
Digital Cinema Media (DCM) is teaming up with outdoor media provider Primesight to install 100 NFC-enabled advertising posters in Cineworld, Odeon and Vue cinemas across the UK. The six-sheet advertising panels feature embedded NFC technology that enable NFC phone users to tap their handsets to receive digital content, such as ads and tailored messages. The […]
