“Click,” the BBC’s flagship technology program, has chosen NFC as one of its five top technologies for 2008. BBC News selected the five technologies from the hundreds of consumer products and technologies on display at the Consumer Electronics Show (CES) International in Las Vegas last week. The television news story ran numerous times on BBC News 24, BBC One, and BBC Breakfast, and is also available online at BBC News.
BBC News Names NFC One of Five Top Technologies for 2008
WAKEFIELD, Mass., USA, Jan. 15, 2008 — The NFC Forum, (www.nfc-forum.org), a non-profit industry association that advances the use of Near Field Communication (NFC) technology, today announced that “Click,” the BBC’s flagship technology program, has chosen NFC as one of its five top technologies for 2008.
BBC News selected the five technologies from the hundreds of consumer products and technologies on display at the Consumer Electronics Show (CES) International in Las Vegas last week. The television news story ran numerous times on BBC News 24, BBC One, and BBC Breakfast, and is also available online at: http://news.bbc.co.uk/2/hi/programmes/click_online/7182701.stm.
Near Field Communication (NFC) is a standards-based, short-range wireless connectivity technology that enables simple and safe two-way interactions between electronic devices. NFC technology allows consumers to perform contactless transactions, access digital content and connect devices with the simplicity of a single touch. NFC technology provides global interoperability of contactless identification and interconnection technologies.
“The ‘Click’ program’s selection of NFC says a great deal about both the maturity of NFC technology and the growing demand for it among consumers,” said Gerhard Romen, NFC Forum vice-chairman. “At this year’s CES, NFC Forum members showcased a broad range of commercial applications that take the convenience of NFC in a number of exciting new directions.”
NFC Forum member demonstrations at CES 2008 included: using a phone as a payment or travel card; making mobile proximity purchases easily using an NFC-enabled device; transmitting digital pictures quickly and simply over a secure Bluetooth connection; redeeming mobile phone-based coupons at point of sale; using an USB-NFC reader to enable card-to-PC communications; collecting and displaying information from smart posters using NFC phones; NFC-enabled products for the car, home and office; and connecting Bluetooth devices simply by waving a mobile phone over an NFC reader/writer.
About the NFC Forum
The NFC Forum, www.nfc-forum.org, was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s 145+ global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability.
The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: HP, MasterCard International, Microsoft Corp., NEC, Nokia, NTT DoCoMo, Inc., NXP Semiconductors, Panasonic, Renesas Technology, Samsung, Sony Corporation, and Visa International.