Coupons.com CTO Steve Horowitz says the future in large-scale national couponing lies in NFC technology, according to Mediapost.com.
The company, which issued more than $1.2 billion in digital coupon savings last year, envisions trading in the traditional daily deals you snip out of the newspaper for e-coupons and loyalty accounts stored on NFC phones.
A supermarket, for example, will associate the e-coupons you use with a loyalty account on your NFC phone. When the coupon is read from your phone at the point of sale, the information is linked to your consumer ID number and the savings are deducted from your bank account.
Horowitz says Coupons.com has begun taking steps toward the new technology, but widespread adoption won’t become a reality until nearly everyone has an NFC phone and more point of sale systems are equipped with NFC readers.
Eventually, if NFC chips make it into product packaging, users could scan any item that they want to purchase with their NFC phone, which would then produce a coupon to be redeemed at the register, says MediaPost.
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