Google has chosen ACiG Technology to be the exclusive supplier of NFC stickers for its Google Places marketing campaign in Austin, Texas.
Google is distributing the 80x50mm stickers to local business owners throughout Austin to help them promote their products and services. Business owners can affix the tags to promotional posters, enabling customers with NFC phones to access all kinds of relevant information about a local business – such as its address, phone number, hours of operation, payment types and helpful reviews – all with the tap of their phone.
Consumers can also rate or review the business from their mobile device, and then receive more personalized local recommendations in their search results based on their opinions and those of their friends.
Bernardo Hernandez, senior director of consumer marketing for Google, comments: “NFC-enabled stickers are an integral part of our outreach efforts to local Austin businesses as they demonstrate the effectiveness of Internet spot marketing and help consumers quickly discover more information about a business. About 20 percent of all searches on Google are for local information, and NFC technology delivered by Smartag smart stickers enables really interesting ways to connect Austin locals and visitors with the businesses in the area.”
“As a manufacturer and distributor of core RFID technology, we see many market trends develop from their earliest stages,” adds Roger Hornstra, President U.S., ACiG Technology. “Smart posters are expected to be a tremendous growth area in B to C marketing and we are excited to work with Google as it pioneers this exciting application of NFC technology.”