Proxama has partnered with The Logic Group to create an NFC-based service for its retail clients. The Logic Group wants to distribute vouchers and coupons via NFC-enabled in-store smart posters. Proxama has been chosen to be its NFC partner.
Proxama will provide the NFC technology and platform to enable branded incentives to be delivered to consumers’ mobile devices following a simple tap on an NFC tag embedded in a poster. These incentives are then redeemed at an NFC-enabled terminal during the checkout process. Subsequently, offers will be provided over the air into NFC enabled retailer apps.
The partnership includes the deployment of Proxama’s TapPoint campaign management platform that will make it possible for retailers to create their own campaigns and collect real-time analytics on the effectiveness of each individual campaign.
Proxama has already delivered NFC consumer marketing campaigns for brands such as BlackBerry, EAT, Very, Orange and Nokia.