NFC mobile wallet and mobile marketing provider Proxama has revealed that it will join forces with sign designer and manufacturer Signbox to construct smart poster marketing campaigns.
The marketing campaigns will merge Signbox’s suite of Enlighten, back-lit NFC-enabled smart posters with TapPoint — Proxama NFC marketing management platform. TapPoint will give advertisers the ability to manage, deploy and examine consumer interactions with the smart posters.
Proxama and Signbox are both staunch supporters of NFC-based marketing campaigns, and the companies will be presenting their solution at the Retail Business Technology Expo (RBTE).
The two firms hope that the marriage of NFC technology and stylish visuals will better engage the public, and in turn create a fuller advertising experience for the consumer.