Signbox has announced the UK release of its new NFC-enabled illuminated advertising poster, the Enlighten.
According to Signbox, Enlighten uses NFC technology that enables customers to receive data on the subject of the advertisement directly to their smart phone by simply passing the phone over an NFC logo in the corner of the poster. That means, for instance, if a user passes his smart phone over the logo on a movie poster, he will instantly receive showtimes for the film, ticket offers, vouchers and more.
Enlighten is available in standard A-series paper sizes, from A4 to A1, and the low wattage LED illumination features a warranted life of 50,000 hours. Signbox says Enlighten can also be equipped with coded graphics that switch the sign on when a customer passes by.