Chances are, you’re enjoying the near-goals and feverish international excitement of the World Cup. But chances aren’t that you’re sneaking your way into those games, thanks to the radio-frequency technology that’s got cattle farmers, product manufacturers (and now World Cup organizers) buzzing.
Behind the goal posts, Philips has partnered with the FIFA World Cup to provide stadium management and a host of other useful functions, reports Forbes magazine.
“Philips is very much present at sports events like the World Cup,” says Christophe Duverne, general manager of the identification line at Philips Semiconductors. “We are the official sponsors of the World Cup. In addition to RFID [radio frequency identification] tagging, we are into the special lighting of the stadiums as well as high-definition television and broadcasting.”
A whopping 3 million people attend those Cup games.