Blue Bite has teamed up with marketing specialist AKQA and Fuel Outdoor to launch an NFC-enabled advertising campaign for Old Navy in bus shelters around Miami, according to DailyDOOH. Based on Blue Bite’s mTAG platform, the ads feature both an embedded NFC chip and QR code, enabling smart phone users to tap or scan the […]

Parks Associates has released a report predicting that NFC technology will continue to be driven by consumer demand for mobile wallet solutions in the U.S., resulting in NFC as a standard feature on smart phones by 2015. The report, “Mobile Payment: Technologies and Business Models,” finds that 50% of U.S. smart phone owners today consider […]

Cubic Transportation Systems has announced that it is integrating new touch-screen video displays into its next generation ticketing machines for public transit. According to Cubic, the new technology permits transit agencies to show video advertising, information, marketing, maps and other messages directly at the point of purchase. When touched by a customer, the screen automatically […]

CreditCards.com has released a list of “7 Reasons why your next cell phone should have an NFC chip,” focusing mainly on the convenience, security and a promising future of Google Wallet. Here are the highlights: Contrary to popular fears, mobile payments are more secure than physical credit cards, asserts CreditCards.com. According to Google rep. Nate […]

PayPal is opening up a showroom in downtown New York that will demo in-store mobile payments through NFC and other channels, according to GigaOM. PayPal, which has been reticent to adopt NFC payments due to a perceived “lack of traction,” has now added a “tap phone” option that enables customers to simply tap their phone […]

Unilever has partnered with Eye Corp and Tapit to launch an NFC-enabled poster campaign for Lipton Ice Tea at Sydney University. The pilot will use Eye’s Eyelite billboards equipped with NFC tags from Tapit. SU students with NFC-enabled phones can tap the tag with their handsets to instantly ‘Like’ Lipton Ice Tea on Facebook. In […]

Atria Books has announced the release of the company’s first “smart book,” a physical book tagged with an NFC chip that provides the reader with additional content. According to Atria, 1,000 copies of Gary Schwartz’s The Impulse Economy will hit the shelves with a smart book sticker, which readers can tap with their NFC-enabled phones […]

OTA Training has announced that it is bringing its “NFC Bootcamp” educational series to Chicago in November after a successful debut in New York. According to OTA, NFC Bootcamp shows companies how they can leverage NFC technology in their advertising and marketing campaigns to engage their customers in new and exciting ways. Thanks to the […]

Google has announced that The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys’R’Us have joined American Eagle in rolling out the full Google Wallet ‘SingleTap’ solution. According to Google, shoppers at these locations can now pay for items, redeem coupons and earn rewards points all with a single tap of their NFC-enabled […]

As many as 5,000 Florida citizens will gather this Saturday at the Big Pink Ribbon event in Polk City, Fla. to form the world’s largest human awareness ribbon. UPM RFID, the University of South Florida Polytechnic and Borda Technology will supply their RFID technology and custom software to accurately count participants, as they attempt to […]