Southeastern Louisiana University has expanded its campus card program with the addition of Cub Cash, according to The Lion’s Roar, the student newspaper. Cub Cash is the university’s latest campus payment program which enables students to purchase meals at many different locations, including off-campus merchants like Subway and Starbucks; in addition to the Lion’s Den […]

Australia’s Communications Council, an organization representing agencies in the marketing communications industry, is pushing for manufacturers to deliver NFC handsets to Australia to spur contactless payments and mobile marketing. According to a release posted on Mumbrella, the Comms Council believes Australia is poised to become a “world class innovator” in NFC services, although the organization […]

Yapik, a new location-based mobile smart phone application designed specifically for college students to find, sell, barter and trade goods and services, is making its debut in several Florida schools. The mobile app further offers a way for students to find and barter goods and services with the context of the campus experience. Yapik enables […]

Airtag, a point of sale solutions provider based in France, has announced a partnership with Orange to launch the first secure NFC-based Android app on the Samsung Galaxy S2. Now on display at the NFC World Congress 2011 in Nice, France, the app uses card emulation technology to enabled users to collect loyalty points and […]

PayPal has revealed its plan to ‘re-imagine’ the way people shop by enabling payments anytime, anywhere with any device, according to the company’s blog. The new system is designed to affect the entire “shopping lifecycle” – starting with location-based mobile advertising and ending with mobile payments at the point of sale. Customers can also scan […]

Microsoft has unveiled a new Windows 8 tablet equipped with NXP Semiconductors’ PN544 NFC chip at the Microsoft BUILD conference this week in Anaheim, Calif. According to NXP, the NFC-enabled demo tablet can pair and share information with other connected devices by holding them in close proximity, as well as read information from tags, posters […]

TagMaster announced it has made enhancements to the TagMaster Security Concept to include secure encrypted TCP/IP communication over ethernet using HTTPS protocol. The new security relates to the data communication between the RFID reader and external systems, over the ethernet used for communication between readers and host control systems. To enable a higher level of […]

Calif-based Looping has unveiled a new kind of mobile loyalty service based on sound loop technology today at the DEMO Fall 2011 Conference. According to Looping, the service uses special tones generated on the mobile phone to identify the loyalty account user, rather than paper and plastic cards, mobile-generated bar codes, NFC technology, and so […]

Google has launched a new video promo for it’s Google Wallet highlighting all the ways in which the service can be used. The commercial shows customers tapping their NFC-enabled Nexus S phones against tags and posters to receive coupons and loyalty cards immediately redeemable at the point of sale, flipping through their phone to chose […]

Proxama, Blue Bite and Tapit are joining forces to form the NFC World Alliance, an organization designed to promote the development of NFC as a mainstream marketing tool. The partners, based in the UK, U.S. and Australia respectively, say they will aim to create a network of NFC specialists to help brands across the world […]