Proxama announced a partnership with London-based marketing agency Experience Worldwide that will provide the NFC platform used in a UK-wide marketing campaign for BlackBerry’s new Z10 phone.
BlackBerry’s field marketing campaign will span 14 shopping centers throughout the UK and will begin in London and Cardiff. The campaign boasts an NFC-powered element that invites existing BlackBerry device owners to test out the NFC capabilities of the new Z10 model by tapping an NFC-enabled poster.
The NFC posters’ content is managed by Proxama’s TapPoint NFC marketing platform and will enable Experience Worldwide to track and analyze the campaign in real-time for its entire duration. Experience Worldwide staff will be able to monitor the number and location of taps, compile data over any 24-hour period and examine the distribution of rewards.