Superdrug, one of Britain’s largest beauty and health retailers, has introduced contactless payment for its in-store customers, according to Retail Gazette.
Created by Streamline and Visa Europe, the contactless system will enable customers to make payments of up to £15 (approx. USD $23) by simply waving their contactless bank card at the more than 50 participating Superdrug stores in London and Liverpool.
The company said it installed the contactless terminals with the hopes of increasing customer choice, cutting transaction times and preparing itself for future technologies such as NFC mobile payments.
Superdrug plans to expand the system nationwide later this year.
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